Sorin Udrea General Manager, MLS Leader

Recent migration data highlights that Florida experienced a net increase of over 180,000 new residents in 2024, marking it the second-most migrated-to state in the U.S. after Texas! This surge reflects a continuation of strong migration trends, with Florida maintaining its appeal as a destination for both domestic and international movers. And as 2024 comes to a close, Florida’s real estate market continues to evolve at an unprecedented pace. From migration patterns to sustainability, the shifting landscape demands clarity and adaptability from real estate professionals. At Stellar MLS, we’re proud to be the partner agents and brokers rely on to navigate these changes. By combining robust market data with insights from our community, we have identified key trends shaping Florida real estate this year. 1. The Continued Migration to Florida Florida’s population boom remains a dominant trend, fueled by a mix of retirees, remote workers, and international buyers seeking sunshine and opportunity. This influx means increased demand across a range of housing options—from luxury waterfront properties to affordable suburban homes. Stellar MLS's Market Stats tool provides agents with valuable insights into buyer migration patterns and property demand. 2. Sustainable Building Takes Center Stage Eco-conscious buyers are influencing the housing market, prioritizing features like energy-efficient windows, solar panels, and smart home technology. Developers and agents are responding by marketing homes that offer both environmental and economic benefits. Stellar MLS helps agents highlight these features through robust listing tools, ensuring buyers can easily search for sustainable homes. As Florida faces unique climate challenges, the demand for resilience and green design is a trend to watch. 3. Technology’s Growing Role in Real Estate Transactions Technology continues to transform how agents and buyers approach real estate. Virtual tours, AI-powered pricing tools, and digital closings have become standard in many transactions. For agents in Florida’s fast-moving market, staying ahead of the curve is critical. Stellar MLS supports this transformation by providing over 30 integrated tools, including tools such as ShowingTime and RentSpree , which streamline processes and enhance customer service. The ability to work smarter, not harder, is essential in 2024 and beyond. 4. Affordable Housing Challenges and Solutions Despite the demand for luxury properties, affordable housing remains a pressing issue in Florida. Rising prices and limited inventory have made it harder for first-time buyers to enter the market. To address this, Stellar MLS Matrix system allows agents to identify opportunities for their clients. By empowering professionals with accurate data and actionable insights, Stellar MLS helps create pathways to homeownership for all. 5. The Shift Toward Secondary Markets While Miami and Orlando remain hotbeds of activity, secondary markets such as Lakeland, Ocala, and Cape Coral are gaining attention. Lower costs, strong job growth, and improved infrastructure are drawing buyers to these areas. Stellar MLS’s regional data ensures agents are equipped to guide buyers to these emerging opportunities. This trend not only expands agents’ reach but also supports economic growth across the state. Empowering Agents to Succeed The Florida real estate market is a dynamic environment that offers incredible opportunities. At Stellar MLS, we are more than just a service—we’re a partner invested in your success. Whether it’s through our comprehensive data, industry-leading tools, or ongoing support, we’re here to help agents like you thrive. As these trends shape 2024 and beyond, Stellar MLS remains committed to clarity, stability, and empowering real estate professionals across Florida. Because at the end of the day, we’re for you. Connect with Stellar MLS today to access the tools, insights, and support that empower success. Visit us at StellarMLS.com or follow us on social media to stay updated with the latest resources and trends shaping Florida's real estate market. Agent Perspective: “Stellar MLS is a must-have tool for Central Florida real estate agents. More than just a Multiple Listing Service, the added benefits of their programs included in our subscription are very valuable, and I use them almost every day.” — Janet Arnold, Stellar MLS Customer Sources National Law Review: 5 Trends to Watch in 2024 Florida Real Estate Nexos Invest: Emerging Trends - Explore Five Trends Shaping the Florida Real Estate Market in 2024 Greenberg Traurig: 5 Trends to Watch in 2024 Florida Real Estate Florida Chamber of Commerce: Breaking Down Migration In and Out of Florida

This year, homebuyers sought more than just a house; they wanted a lifestyle. As we step into 2025, homebuyers’ preferences are evolving, guided by trends that reflect changing lifestyles, priorities, and values. With uncertainty in the real estate market, Stellar MLS is here to provide real estate agents with the data, insights, and tools they need to understand these shifts and serve their customers with confidence. In this post, we’ll explore some of the major trends that are shaping homebuyer desires this year, from multifunctional spaces to sustainability. By leveraging Stellar MLS’s data and agent feedback, real estate professionals can guide their customers to find homes that truly fit their needs. 1. Location with Lifestyle: Walkability and Nearby Amenities Location has always been a cornerstone of real estate, but in 2024, buyers are not only looking at the neighborhood—they’re considering the lifestyle it offers. Walkability, proximity to dining and shopping, and access to green spaces are now top priorities for many homebuyers. Stellar Insight : Our data shows that properties close to lifestyle amenities are consistently in demand, with more buyers searching for communities that offer a blend of convenience and community. In fact, listings in areas with higher walkability scores tend to attract more views and inquiries, underscoring the value of lifestyle-focused locations. Stellar MLS Tip: For agents, connecting customers with properties that align with their lifestyle can enhance their buying experience. Want to elevate your listings and attract more qualified buyers? Whether it’s a neighborhood known for great dining or a home near a nature trail, Stellar’s data tools make it easy to identify and showcase listings that offer more than just a home—they offer a community experience. 2. Sustainability and Energy Efficiency As environmental awareness grows, homebuyers in 2024 are increasingly looking for properties that reflect their values around sustainability. Energy-efficient homes—those with solar panels, energy-saving appliances, or high-performance windows—are particularly attractive to buyers who want to minimize both their environmental impact and their utility bills. Stellar Insight : Sustainable & energy efficient features can make homes stand out in today's market. Recently there has been a rise in search queries related to energy efficiency, meaning buyers are actively seeking these features. By understanding this trend, agents can present homes with eco-friendly features as an investment in both their clients’ future and the environment. Stellar MLS Tip: Highlighting a home’s energy-saving upgrades—like programmable thermostats, energy-efficient HVAC systems, or eco-friendly building materials—could make a difference in a competitive market. Agents can utilize Stellar’s detailed listing data to emphasize these features, connecting their customers with homes that reflect both their lifestyle needs and their environmental values. 3. Flexibility and Multi-Functional Spaces One of the most prominent trends among homebuyers is the desire for flexibility. Many people remain to work from home, taking on creative hobbies, and pursuing wellness at home. They’re looking for spaces that adapt to various functions: a spare room that can serve as a guest room, an office, a gym, or a living room that transforms easily for entertaining. Stellar Insight : Our data shows that listings with designated "flex spaces" are gaining significant traction. By highlighting rooms with adaptable layouts, open-concept floor plans, or bonus rooms, agents can make properties more appealing to modern buyers. Stellar MLS Tip: When listing properties, agents can spotlight these flexible spaces to cater to buyers’ desire for a home that grows with them—whether that means accommodating a remote work setup, fitness goals, or hosting loved ones. With Stellar MLS data, agents can quickly identify and highlight these adaptable spaces in their listings to attract potential buyers. Take advantage of Stellar MLS's insights today and position yourself as the go-to agent for discerning homebuyers. 4. Technology-Enabled Homes Smart homes are no longer futuristic—they’re now a standard expectation for many buyers. With an increasing number of households using technology for security, energy management, and entertainment, buyers are seeking properties equipped with the latest smart technology. Stellar Insight : Homes equipped with smart technology are becoming a significant draw in listings. Homes with smart features often have higher visibility and attract tech-savvy buyers who are looking for convenience, security, and the ability to control their home environment at the touch of a button. Stellar MLS Tip: By emphasizing smart home technology in listings, agents can position these homes as future-proof, appealing to customers who value both functionality and innovation. Stellar MLS’s listing tools make it easy to add and emphasize these features, showing buyers that their new home will be equipped for modern living. 5. Smaller, Community-Centric Homes While spacious homes remain popular, there’s also a growing trend of buyers seeking smaller, more manageable properties within close-knit communities. Rising costs and a desire for simpler living have led many buyers—especially younger ones—to prefer homes that feel more connected to their neighborhoods and local culture. Stellar Insight : Demand for homes in smaller communities is on the rise. Listings in suburban and community-oriented neighborhoods are seeing a surge of interest, as buyers seek homes that offer not only affordability but also a sense of belonging. Stellar MLS Tip: For agents, this is an opportunity to connect with buyers looking to put down roots in communities that feel authentic and welcoming. By leveraging Stellar MLS’s community insights and highlighting these neighborhood qualities, agents can appeal to buyers looking for more than just a house—they want a place to feel at home. Bringing It All Together In 2024, homebuyers are increasingly focused on homes that offer flexibility, sustainability, and a lifestyle that matches their values. With Stellar MLS’s market intelligence, agents can tap into these trends, transforming their listings into more than a set of features—they become stories that resonate with what customers want and need today. Stellar MLS is committed to providing agents with the insights they need to guide customers confidently, making each transaction a step toward fulfilling homeownership dreams. At Stellar MLS, we’re here to make sure that real estate professionals have the clarity and tools they need to meet their customers’ changing expectations in a market defined by constant evolution. Together, we’re helping people find not just houses, but places they can truly call home. Sources: "The 10 Most In-Demand Things Home Buyers Want" by The Property Experts. "The Top 10 Must-Have Home Features in 2024: What Buyers Want" by Home Lending Pal.

This past weekend, Stellar MLS proudly joined forces with Ashlee’s Toy Closet to support young victims of Hurricanes Helene and Milton in Florida. As part of our ongoing commitment to the community, Stellar MLS staff volunteered alongside Ashlee’s team to distribute new toys to children who have lost so much. Events took place on Friday, November 8th, in Sarasota, and Sunday, November 10th, in Clearwater and Anna Maria Island, bringing smiles and moments of joy to families in need. Our team of volunteers—six Stellar MLS staff members on Friday and five on Sunday—showed up eager to contribute to this meaningful cause. Seeing the smiles on children’s faces as they picked out new toys was truly heartwarming. In a time when so much had been taken from them, these small moments of happiness reminded us of all the importance of community support. Reflecting on the event, Abigail Libuano, Business Development Coordinator at Stellar MLS, shared, “The event was incredibly fulfilling, and it was truly rewarding to witness the excitement of the kids and hear the gratitude from the parents. Ashlee and her team do such an amazing thing for the community.” Her words capture the spirit of the weekend and the impact that a simple gesture can have on families facing hardship. Ashlee’s Toy Closet shared a similar sentiment saying, “Our truck is empty, our hearts are full—it’s time to head home!” Sunday marked another long yet rewarding day, with two separate toy giveaways in Clearwater and Anna Maria Island. At the first event in Clearwater, Stellar MLS joined Ashlee’s Toy Closet and the Pinellas Realtor Organization to welcome families, listen to their stories, and hand out countless smiles along with toys. Later, the team traveled to Anna Maria Island, where they encountered more families impacted by the hurricanes and stocked both the local daycare center and Anna Maria Elementary School with leftover toys. Any remaining items were then donated to the Bradenton Dream Center, ensuring that every toy found a home with a child in need. A huge thank you to OneRelo Worldwide and their team, who packed and shipped all the toys, making these cross-county toy giveaways possible. As Ashlee noted, “The smiles we delivered & hearts we touched this weekend are something we will never forget!” A Weekend of Community and Caring For Stellar MLS, this weekend wasn’t just about giving toys; it was about providing comfort and support to children and families rebuilding their lives. The smiles we saw and the stories we heard reminded us that even a small act of kindness can have a big impact. About Ashlee’s Toy Closet: A Legacy of Giving Ashlee’s Toy Closet was founded by Ashlee Smith, who experienced firsthand the devastating effects of fire when her family lost their home. Inspired by her own experience, Ashlee began collecting toys for other children facing similar hardships. Today, Ashlee’s Toy Closet has grown into a national nonprofit, delivering hope and comfort to children affected by natural disasters across the country. Stellar MLS: Always for Our Community At Stellar MLS, we’re committed to serving more than just the real estate industry—we’re here for the communities we live and work in. Through partnerships like this one with Ashlee’s Toy Closet, we’re able to extend our support beyond the business realm, helping to build resilience and joy in our neighborhoods. We’re for you—whether you’re a real estate professional, a family looking for a home, or a child in need of a little comfort. Thank you to everyone who made this weekend’s events possible, and to those who continue to support Ashlee’s Toy Closet. Together, we can create brighter futures for the children and families in our communities. Join Us in Supporting Ashlee’s Toy Closet Ashlee’s Toy Closet depends on donations to continue its impactful work. We encourage you to join us in supporting this mission, helping to bring joy and comfort to children when they need it most. Watch and learn more here.

FLORIDA, U.S. (Nov. 14, 2024) – UCO, a subsidiary of Stellar MLS, a leading multiple listing service (MLS) in the U.S. and the fastest-growing in the world, has entered into a landmark agreement with the National Association of REALTORS® (NAR) India as an advisor to successfully launch an MLS across India. This milestone signifies Stellar MLS’s commitment to enhance the real estate industry on a global scale, expanding UCO’s presence worldwide, and furthers NAR India’s journey to modernize and elevate the Indian real estate industry. Founded in 2008, NAR India is a nonprofit organization that facilitates the professional development of its members and promotes the highest standards and accreditation in the national real estate industry. It is one of only two countries to hold the NAR designation; Canada is the other. UCO will consult with NAR India’s team to guide in areas including the establishment of an MLS, technology, business strategy, organizational setup, and vendor management. “We are delighted to align with NAR India, a highly respected organization that shares our values of quality customer service, trust and data integrity to benefit the burgeoning real estate market in India,” said Merri Jo Cowen, CEO of UCO and Stellar MLS. “This is a significant nationwide initiative, and we are proud to share our expertise in establishing the MLS concept across India and be a part of NAR India’s mission to utilize the power of collaboration, transparency and an efficient marketplace.” Cowen also noted the alignment’s potential benefits to Stellar MLS’s Florida customers, such as through referral opportunities: Florida is home to many Non-Resident Indians (NRIs). Current trends highlight the increasing influence of NRIs in shaping India’s real estate landscape, driven by both emotional connections to their homeland and the pursuit of investment opportunities. On the flipside, India is one of the largest foreign investors in Florida real estate, with $5.4 billion in investments in 2020. “The partnership between UCO and NAR India marks a pivotal moment for the Indian real estate industry,” said Amit Chopra, President, NAR India. “It brings cutting-edge MLS expertise to India, fostering transparency, trust, and professionalism in our market.” Tarun Bhatia, Vice Chairman and Chair-Global, NAR India, added: “It also creates exciting opportunities for Indian REALTORS® to showcase properties to a global audience, particularly NRIs, fostering stronger international connections.” Sumanth Reddy, Chairman, NAR India, concluded: “We are proud to embark on this journey with UCO and look forward to the transformative impact it will have on our members and the industry as a whole, opening up new avenues for growth and collaboration.” Dr. Mathew Kallumadil, UCO Vice President of Global Markets and Stellar MLS Vice President of Technology and Innovation noted the shared synergies between UCO and NAR India. “India is a complex, diverse market with different languages and cultures within the country, and UCO’s experience in accommodating regional differences and helping build scalable MLS systems will be invaluable in developing a sustainable MLS framework,” Dr. Kallumadil said. “Indian society is very highly digitized, and that is critical to a successful MLS and the ecosystem around it.” The partnership with NAR India expands UCO’s presence to South Asia, in addition to Europe and the Middle East. UCO recently entered into other strategic global consulting opportunities, including with MLS Leader (Romania) and Arab MLS (Middle East) to optimize real estate practices across their respective regions, and with Igluu, a Prague-based digital technology firm, to expand the MLS concept in Europe. Furthermore, UCO has been actively engaged in global forums to support a forward-thinking approach to transforming the industry and its presence is supported through its partnerships with CEPI, the European Association of Real Estate Professions, and FIABCI, the International Real Estate Federation. For information about UCO and Stellar MLS, visit stellarmls.com/global .