By Warner Ransone
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December 13, 2024
As the MLS concept gains momentum globally, promoting trust and transparency, it is crucial to recognize that while best practices from North America can be leveraged, a customized approach is essential for addressing the unique market conditions of individual regions around the world. In North America, especially within the United States and Canada, MLS systems are highly standardized, providing a comprehensive and consistent platform for real estate listings. The MLS promotes transparency and efficiency – with clear rules and regulations. This model fosters collaboration among brokers and agents, creating an environment that benefits both buyers and sellers. The MLS's delivery of high-quality and accurate data stands out as the premier source for property information. Combined with (RESO) data standards, the MLS has become a powerful engine for technology solutions, fostering an ecosystem of apps that support brokers, agents, and their clients. This synergy further enhances the MLS's overall effectiveness. The North American MLS model, however, should not be assumed to work the same way in other markets. This model was established in times when portals and CRMs did not exist, which are now attempting to perform some functions of the MLS concept. Today, many non-North American markets have developed a variety of real estate practices, and the lack of legislation and regulation exacerbates the situation. Therefore, the globalization of the MLS is unique and must be tailored to the specific market it is being introduced to. Some of the early pioneers of MLS in other countries have begun their journey through various channels, including the government, financial technology or property technology, banks, or by adopting the North American model to their region. One such pioneer of the MLS in Europe is Sorin Udrea, General Manager of MLS Leader. Udrea embarked on his mission to bring the North American MLS vision to Romania. Despite the logical appeal of the model, he faced resistance from Romanian realtors who were unaccustomed to the concept of exclusive representation and data sharing. Through persistent efforts and innovative approaches, such as incorporating For-Sale-By-Owner (FSBO) data, Udrea demonstrated the value of MLS and gradually won over the market. Through this story and many others, we reflect on how each country, or region for that matter will have unique needs and challenges to address, influencing how the MLS system should be structured and operated. Learn more about the Pioneers of MLS here. We understand that the adoption of MLS worldwide is not a one-size-fits-all approach. However, the goal remains the same. Today’s generations expect transparency in all interactions, like knowing how their data is used in mobile applications. The largest purchase in most people’s lives, buying a home, should demand mandatory transparency from all stakeholders. Unfortunately, the actions of a few individuals can sow distrust towards the entire profession, so a strong brand that stands for professionalism and ethical interactions is fundamental to its success. This mu st be addressed through higher standards, professional development, and ethical commitment, with trustworthy information being a cornerstone of the MLS concept. Organizations like CEPI (European Association of Real Estate Professions) who have made MLS a priority have established the MMCEPI (Member of a Member of CEPI) registrar. Having the European Quality label signifies that a member meets the highest standards of professionalism, ethics, and qualifications. This certification is a giant leap to Europe toward facilitating ethical, trustworthy, cross-border transactions and guarantee them enhanced legal security. While recognizing this step and its impact for CEPI’s members in Europe, we watch closely as continuous curiosity builds, and movement begins throughout other areas of the globe. Learn more about MMCEPI here. Understanding the diverse approaches to the MLS system around the world is key to helping to meet the global needs of the real estate industry. Universal Consulting Opportunities (UCO) is addressing these challenges head-on by supporting those regions to establish an MLS, wherever they are in their journey. Our current strategic global consulting opportunities include NAR-India, MLS Leader (Romania) and Arab MLS (Middle East) to optimize real estate practices across their geographical regions, and with Igluu, a Prague-based digital technology firm, to expand the MLS concept in their respective markets. Furthermore, we have been actively engaged in global forums to support a forward-thinking approach to transforming the industry and our presence is supported through our partnerships with CEPI, (European Association of Real Estate Professions), and FIABCI, (International Real Estate Federation).