Camille Lai
Marketing Specialist
Stellar MLS Expands Service to Northeast Florida Coast with Flagler County Association of REALTORS®
January 6, 2022
(ALTAMONTE SPRINGS, FL) January 5, 2022 - Stellar MLS enthusiastically welcomes its 17th shareholder into the organization with service expansion to the Flagler County Association of REALTORS® (FCAR).
Stellar MLS is a trusted, standardized data source for real estate professionals and has earned a brand reputation for its top-tier customer service and products. Since 2019, the MLS company has expanded to several Northern Florida counties including, Marion, Alachua, and now Flagler.
“Stellar MLS is grateful for the opportunity to serve as the preferred MLS for Flagler’s real estate professionals. We look forward to a long-lasting partnership with the Flagler County Association of REALTORS® and its leadership. Stellar MLS is committed to delivering what today’s brokers and agents want and need — unfettered access to reliable data in real-time across the state of Florida and everywhere. Partnering with FCAR supports our vision to serve all REALTORS® coast to coast,” shared Stellar MLS CEO Merri Jo Cowen.
Stellar MLS champions the vision of one MLS in Florida to meet the technology needs of today’s brokers and agents, keep their costs down, and keep them at the center of the real estate transaction.
“Flagler County Association of REALTORS® is happy to be a new member of Stellar MLS. As the third-largest MLS in the country, Stellar gives Brokers and their associates access to standardized data and new technology and drives more transactions to our members. The hands-on training with rapid response time is valuable and assists our associates to thrive in our competitive real estate market. Stellar is always there to answer our questions, and we look forward to this partnership,” commented Marsha Corby, Flagler County Association of REALTORS® President.
The nation’s third-largest MLS company, Stellar MLS, has recently invested in technology improvements to their operating platform to give their ever-growing membership the tools and listing exposure they need for business success.
Stellar MLS President Jeff Perry says it’s the right time to break data boundaries that no longer prove efficient for brokers and agents. Expanding MLS service allows Stellar MLS and like-minded organizations to focus on what’s best for real estate professionals and consumers.
“This partnership is a win-win for all of Stellar’s customers. We are excited to support the thoughtful vision FCAR has for its members as we continue moving organized real estate forward,” said Perry.
The Flagler County Association of REALTORS® represents approximately 1,300 real estate brokers and agents and has been the voice of real estate for Flagler County for more than forty years.
Stellar MLS plans to onboard its newest partners in Flagler County later this year.
About Stellar MLS
Headquartered in Altamonte Springs, FL, Stellar MLS (Stellar) is Florida's largest multiple listing service (MLS) company, with over 70,000 customers in Florida and Puerto Rico. Offering a comprehensive suite of the industry’s best products and world-class customer service, Stellar MLS is committed to helping brokers and agents thrive in tomorrow’s competitive real estate market. Learn more at stellarmls.com.
About the Flagler County Association of REALTORS® (FCAR)
The Flagler County Association of REALTORS® was founded in 1979 and is a local association of the National Association of REALTORS®. Our mission for our members is to enhance our members’ ability to conduct business while protecting private property rights. As an association, we value being the integral business partner for our real estate professionals and the consumer.
More News
In 2024, real estate professionals faced a dynamic year filled with fluctuating interest rates and evolving buyer preferences that reshaped the housing market. Looking ahead, 2025 promises to bring its own set of possible changes and innovations. Now is the perfect time to prepare, set goals, and leverage the tools and insights available to ensure continued success in the year ahead. Reflecting on 2024: Key Trends Shaping the Market Economic shifts and consumer behaviors shaped the real estate landscape in 2024. According to U.S. News , the housing market demonstrated resilience despite fluctuating mortgage rates and inventory challenges. Key trends included: • Increased Demand for Affordable Housing: Buyers gravitated toward more affordable markets as higher interest rates impacted purchasing power. • Emphasis on Sustainability: Green features became a priority for buyers, reflecting broader environmental consciousness. • Tech Adoption: Virtual tours, AI-powered property matching, and digital transaction tools gained traction. In fact, 47% of real estate firms reported that keeping up with technology was one of their biggest challenges, underscoring the rapid adoption of digital tools to stay competitive ( CertifID ). What to Expect in 2025 Looking forward, industry experts anticipate several trends to prepare for: 1. Moderation in Housing Prices: As noted by Bankrate, home prices are expected to stabilize in 2025, with growth rates slowing to around 3% annually. This moderation creates opportunities for both buyers and sellers to navigate a more predictable market environment. 2. Continued Growth in Secondary Markets: Cities outside traditional urban hubs will remain attractive, driven by remote work and lifestyle shifts. 3. Focus on Mental Resilience: Success depends not only on market knowledge but also on mindset, as highlighted by HousingWire . With these trends in mind, let's highlight strategies agents can position themselves for success in the coming year. Possible Strategies for Success in 2025 To thrive in the evolving market, agents must approach 2025 with clear goals, actionable strategies, and the right tools. Here’s how: 1. Define SMART Business Goals Start with specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Well-defined goals provide direction and focus, helping you turn aspirations into actionable plans. For example, instead of saying, "I want to grow my business," set a SMART goal like, "I will increase my transaction volume by X% by Q3 of 2025 by focusing on secondary markets." This approach ensures clarity and keeps you on track to achieve tangible results. 2. Leverage Market Data Market insights are essential for staying ahead. Use resources like Stellar MLS’s Market Reports to identify trends, understand buyer and seller behaviors, and guide your customers with confidence. 3. Embrace Technology Digital tools are no longer optional—they’re a necessity. Stellar MLS offers an extensive suite of products designed to enhance every stage of the transaction process, from lead generation to closing. With over 30 tools included in your subscription, you have everything you need to streamline your business and deliver exceptional service. 4. Prioritize Client Relationships As Luxury Presence emphasizes, building trust and rapport with customers is critical. Use Stellar MLS’s tools to personalize your approach, whether through targeted market insights or tailored property searches. TIP: Set reminders in your CRM to follow up with past clients on key anniversaries or milestones—it’s a simple way to nurture long-term relationships. Why Choosing Stellar MLS Empowers Your Real Estate Business Stellar MLS is much more than a technology provider—we’re your partner in success. Our commitment to delivering accurate data, exceptional service, and innovative solutions ensures you’re equipped to navigate the complexities of the real estate market. How Stellar MLS Supports Your Growth, Including: • Unmatched Data Integrity: Confidently guide your customers with reliable, accurate market information. • Comprehensive Tools: Access an unparalleled array of resources, from prospecting tools to post-close solutions. • Exceptional Support: Our bilingual support team is here to assist you six days a week, ensuring you get the most from your subscription. Closing the Year Strong Before turning the page to 2025, reflect on your 2024 wins and challenges, and use these lessons to fuel your new strategies. Celebrate your achievements and embrace the lessons learned. Use these insights to set ambitious yet attainable goals that align with your vision. With the tools, support, and expertise offered by Stellar MLS, you’re not just prepared to navigate an ever-changing market—you’re positioned to thrive in it. Together, let’s make 2025 a year of new heights and bold successes. Sources: • Housing Market Predictions for the Next 5 Years – U.S. News • Emerging Trends in Real Estate – PwC • Housing Market in 2025 – Bankrate • Winning the Mental Game – HousingWire • How to Succeed as a Real Estate Agent – Luxury Presence • 10 Real Estate Technology Trends to Know About in 2024 • Stellar MLS Q3 Stats Report
Did you know that 80% of real estate agents burn out within their first two years? This statistic, highlighted by industry expert Chris Heller , sheds light on the challenges agents face early in their careers. The end-of-year rush can be an overwhelming time for real estate professionals. Between customer demands, market shifts, and closing deals, it’s easy to feel the weight of it all. As rewarding as this profession can be, it’s essential to prioritize mental health and implement strategies to manage stress and prevent burnout. At Stellar MLS, we’re committed to supporting you with the tools and resources to make your journey smoother and so you can focus on what matters most: thriving in your career and enjoying your life. The Reality of Real Estate Stress Real estate isn’t your typical 9-to-5. Long hours, high stakes, and the constant need to be "on" can take a toll. Many agents experience burnout when they’re unable to establish boundaries or find ways to decompress. But here’s the good news: with the right strategies and tools, you can manage stress effectively and set yourself up for long-term success. Let’s explore actionable steps that can help you regain control and find balance in your real estate career. 1. Master Time Management When you’re juggling multiple customers, listings, and appointments, time management becomes your greatest ally. Start by prioritizing your tasks and consider using the Pomodoro Technique , which involves working in focused 25-minute intervals followed by a 5-minute break. This method helps maintain focus while preventing burnout from prolonged work sessions. Block out specific times for meetings, administrative work, and—most importantly—yourself. Remember, managing your schedule isn’t just about productivity; it’s about preserving your energy so that you can show up as your best self. 2. Set Clear Boundaries It’s tempting to answer calls late at night or work through weekends, but constantly being available can lead to burnout. Communicate your working hours to customers upfront and set up automated replies to let them know when you’ll get back to them. This small step can reduce the worry of needing to respond immediately. This way, your customers stay informed, and you stay sane. Establishing clear boundaries doesn’t make you less dedicated; it makes you more effective. 3. Practice Mindfulness Mindfulness isn’t just a trendy buzzword—it’s a proven method to reduce stress. Simple practices like deep breathing, meditation, or even a five-minute break to focus on the present moment can make a big difference. In fact, according to Stacy Conlon , one study suggests that meditation can cut back on anxiety as much as 40%. Apps like Calm or Headspace can help you build a mindfulness habit. Stepping away from the hustle for even a short time can recharge your mind and body. 4. Leverage Technology to Work Smarter Stellar MLS provides a suite of tools and solutions designed to streamline your work and reduce stress. One standout resource is SkySlope Forms , which simplifies the process of completing, managing, and sharing real estate forms. This digital platform ensures your documents are accessible and organized, allowing you to save time and focus on customers relationships. From advanced property search features to market analytics and automated reports, these tools save you time and effort. 5. Build a Support Network Running a real estate business can feel isolating, but you’re not alone. Surround yourself with peers who understand your challenges. Whether it’s joining a professional group, connecting with mentors, or simply sharing tips with colleagues, having a support network can provide valuable perspective and encouragement. Stellar MLS fosters a sense of community through its customer support and resources, so you always have someone to turn to when you need help. Stellar MLS: Your Partner in the Journey At Stellar MLS, we understand the challenges you face, and we’re here to make your job easier. Our tools and solutions are designed to empower you, save you time, and give you confidence in every transaction. By prioritizing clarity, stability, and support, we help you navigate the fast-paced world of real estate with less stress and more success. Real estate is a marathon, not a sprint. By taking steps to manage stress and prevent burnout, you’re not just protecting your career—you’re investing in your overall well-being. Remember, you’re not alone on this journey. With Stellar MLS by your side, you have the support and resources to work smarter, thrive, and continue doing what you love. Sources: Managing Stress and Avoiding Burnout in the Real Estate Industry 8 Essential Tips for Real Estate Agents to Manage Stress & Avoid Burnout How to Stay Motivated and Avoid Burnout in Real Estate The Pomodoro Technique Burnout and Sleep Tips to Avoid Burnout in Real Estate 14 Science-Backed Reasons to Practice Meditation
As the MLS concept gains momentum globally, promoting trust and transparency, it is crucial to recognize that while best practices from North America can be leveraged, a customized approach is essential for addressing the unique market conditions of individual regions around the world. In North America, especially within the United States and Canada, MLS systems are highly standardized, providing a comprehensive and consistent platform for real estate listings. The MLS promotes transparency and efficiency – with clear rules and regulations. This model fosters collaboration among brokers and agents, creating an environment that benefits both buyers and sellers. The MLS's delivery of high-quality and accurate data stands out as the premier source for property information. Combined with (RESO) data standards, the MLS has become a powerful engine for technology solutions, fostering an ecosystem of apps that support brokers, agents, and their clients. This synergy further enhances the MLS's overall effectiveness. The North American MLS model, however, should not be assumed to work the same way in other markets. This model was established in times when portals and CRMs did not exist, which are now attempting to perform some functions of the MLS concept. Today, many non-North American markets have developed a variety of real estate practices, and the lack of legislation and regulation exacerbates the situation. Therefore, the globalization of the MLS is unique and must be tailored to the specific market it is being introduced to. Some of the early pioneers of MLS in other countries have begun their journey through various channels, including the government, financial technology or property technology, banks, or by adopting the North American model to their region. One such pioneer of the MLS in Europe is Sorin Udrea, General Manager of MLS Leader. Udrea embarked on his mission to bring the North American MLS vision to Romania. Despite the logical appeal of the model, he faced resistance from Romanian realtors who were unaccustomed to the concept of exclusive representation and data sharing. Through persistent efforts and innovative approaches, such as incorporating For-Sale-By-Owner (FSBO) data, Udrea demonstrated the value of MLS and gradually won over the market. Through this story and many others, we reflect on how each country, or region for that matter will have unique needs and challenges to address, influencing how the MLS system should be structured and operated. Learn more about the Pioneers of MLS here. We understand that the adoption of MLS worldwide is not a one-size-fits-all approach. However, the goal remains the same. Today’s generations expect transparency in all interactions, like knowing how their data is used in mobile applications. The largest purchase in most people’s lives, buying a home, should demand mandatory transparency from all stakeholders. Unfortunately, the actions of a few individuals can sow distrust towards the entire profession, so a strong brand that stands for professionalism and ethical interactions is fundamental to its success. This mu st be addressed through higher standards, professional development, and ethical commitment, with trustworthy information being a cornerstone of the MLS concept. Organizations like CEPI (European Association of Real Estate Professions) who have made MLS a priority have established the MMCEPI (Member of a Member of CEPI) registrar. Having the European Quality label signifies that a member meets the highest standards of professionalism, ethics, and qualifications. This certification is a giant leap to Europe toward facilitating ethical, trustworthy, cross-border transactions and guarantee them enhanced legal security. While recognizing this step and its impact for CEPI’s members in Europe, we watch closely as continuous curiosity builds, and movement begins throughout other areas of the globe. Learn more about MMCEPI here. Understanding the diverse approaches to the MLS system around the world is key to helping to meet the global needs of the real estate industry. Universal Consulting Opportunities (UCO) is addressing these challenges head-on by supporting those regions to establish an MLS, wherever they are in their journey. Our current strategic global consulting opportunities include NAR-India, MLS Leader (Romania) and Arab MLS (Middle East) to optimize real estate practices across their geographical regions, and with Igluu, a Prague-based digital technology firm, to expand the MLS concept in their respective markets. Furthermore, we have been actively engaged in global forums to support a forward-thinking approach to transforming the industry and our presence is supported through our partnerships with CEPI, (European Association of Real Estate Professions), and FIABCI, (International Real Estate Federation).
Sorin Udrea General Manager, MLS Leader
Recent migration data highlights that Florida experienced a net increase of over 180,000 new residents in 2024, marking it the second-most migrated-to state in the U.S. after Texas! This surge reflects a continuation of strong migration trends, with Florida maintaining its appeal as a destination for both domestic and international movers. And as 2024 comes to a close, Florida’s real estate market continues to evolve at an unprecedented pace. From migration patterns to sustainability, the shifting landscape demands clarity and adaptability from real estate professionals. At Stellar MLS, we’re proud to be the partner agents and brokers rely on to navigate these changes. By combining robust market data with insights from our community, we have identified key trends shaping Florida real estate this year. 1. The Continued Migration to Florida Florida’s population boom remains a dominant trend, fueled by a mix of retirees, remote workers, and international buyers seeking sunshine and opportunity. This influx means increased demand across a range of housing options—from luxury waterfront properties to affordable suburban homes. Stellar MLS's Market Stats tool provides agents with valuable insights into buyer migration patterns and property demand. 2. Sustainable Building Takes Center Stage Eco-conscious buyers are influencing the housing market, prioritizing features like energy-efficient windows, solar panels, and smart home technology. Developers and agents are responding by marketing homes that offer both environmental and economic benefits. Stellar MLS helps agents highlight these features through robust listing tools, ensuring buyers can easily search for sustainable homes. As Florida faces unique climate challenges, the demand for resilience and green design is a trend to watch. 3. Technology’s Growing Role in Real Estate Transactions Technology continues to transform how agents and buyers approach real estate. Virtual tours, AI-powered pricing tools, and digital closings have become standard in many transactions. For agents in Florida’s fast-moving market, staying ahead of the curve is critical. Stellar MLS supports this transformation by providing over 30 integrated tools, including tools such as ShowingTime and RentSpree , which streamline processes and enhance customer service. The ability to work smarter, not harder, is essential in 2024 and beyond. 4. Affordable Housing Challenges and Solutions Despite the demand for luxury properties, affordable housing remains a pressing issue in Florida. Rising prices and limited inventory have made it harder for first-time buyers to enter the market. To address this, Stellar MLS Matrix system allows agents to identify opportunities for their clients. By empowering professionals with accurate data and actionable insights, Stellar MLS helps create pathways to homeownership for all. 5. The Shift Toward Secondary Markets While Miami and Orlando remain hotbeds of activity, secondary markets such as Lakeland, Ocala, and Cape Coral are gaining attention. Lower costs, strong job growth, and improved infrastructure are drawing buyers to these areas. Stellar MLS’s regional data ensures agents are equipped to guide buyers to these emerging opportunities. This trend not only expands agents’ reach but also supports economic growth across the state. Empowering Agents to Succeed The Florida real estate market is a dynamic environment that offers incredible opportunities. At Stellar MLS, we are more than just a service—we’re a partner invested in your success. Whether it’s through our comprehensive data, industry-leading tools, or ongoing support, we’re here to help agents like you thrive. As these trends shape 2024 and beyond, Stellar MLS remains committed to clarity, stability, and empowering real estate professionals across Florida. Because at the end of the day, we’re for you. Connect with Stellar MLS today to access the tools, insights, and support that empower success. Visit us at StellarMLS.com or follow us on social media to stay updated with the latest resources and trends shaping Florida's real estate market. Agent Perspective: “Stellar MLS is a must-have tool for Central Florida real estate agents. More than just a Multiple Listing Service, the added benefits of their programs included in our subscription are very valuable, and I use them almost every day.” — Janet Arnold, Stellar MLS Customer Sources National Law Review: 5 Trends to Watch in 2024 Florida Real Estate Nexos Invest: Emerging Trends - Explore Five Trends Shaping the Florida Real Estate Market in 2024 Greenberg Traurig: 5 Trends to Watch in 2024 Florida Real Estate Florida Chamber of Commerce: Breaking Down Migration In and Out of Florida
This year, homebuyers sought more than just a house; they wanted a lifestyle. As we step into 2025, homebuyers’ preferences are evolving, guided by trends that reflect changing lifestyles, priorities, and values. With uncertainty in the real estate market, Stellar MLS is here to provide real estate agents with the data, insights, and tools they need to understand these shifts and serve their customers with confidence. In this post, we’ll explore some of the major trends that are shaping homebuyer desires this year, from multifunctional spaces to sustainability. By leveraging Stellar MLS’s data and agent feedback, real estate professionals can guide their customers to find homes that truly fit their needs. 1. Location with Lifestyle: Walkability and Nearby Amenities Location has always been a cornerstone of real estate, but in 2024, buyers are not only looking at the neighborhood—they’re considering the lifestyle it offers. Walkability, proximity to dining and shopping, and access to green spaces are now top priorities for many homebuyers. Stellar Insight : Our data shows that properties close to lifestyle amenities are consistently in demand, with more buyers searching for communities that offer a blend of convenience and community. In fact, listings in areas with higher walkability scores tend to attract more views and inquiries, underscoring the value of lifestyle-focused locations. Stellar MLS Tip: For agents, connecting customers with properties that align with their lifestyle can enhance their buying experience. Want to elevate your listings and attract more qualified buyers? Whether it’s a neighborhood known for great dining or a home near a nature trail, Stellar’s data tools make it easy to identify and showcase listings that offer more than just a home—they offer a community experience. 2. Sustainability and Energy Efficiency As environmental awareness grows, homebuyers in 2024 are increasingly looking for properties that reflect their values around sustainability. Energy-efficient homes—those with solar panels, energy-saving appliances, or high-performance windows—are particularly attractive to buyers who want to minimize both their environmental impact and their utility bills. Stellar Insight : Sustainable & energy efficient features can make homes stand out in today's market. Recently there has been a rise in search queries related to energy efficiency, meaning buyers are actively seeking these features. By understanding this trend, agents can present homes with eco-friendly features as an investment in both their clients’ future and the environment. Stellar MLS Tip: Highlighting a home’s energy-saving upgrades—like programmable thermostats, energy-efficient HVAC systems, or eco-friendly building materials—could make a difference in a competitive market. Agents can utilize Stellar’s detailed listing data to emphasize these features, connecting their customers with homes that reflect both their lifestyle needs and their environmental values. 3. Flexibility and Multi-Functional Spaces One of the most prominent trends among homebuyers is the desire for flexibility. Many people remain to work from home, taking on creative hobbies, and pursuing wellness at home. They’re looking for spaces that adapt to various functions: a spare room that can serve as a guest room, an office, a gym, or a living room that transforms easily for entertaining. Stellar Insight : Our data shows that listings with designated "flex spaces" are gaining significant traction. By highlighting rooms with adaptable layouts, open-concept floor plans, or bonus rooms, agents can make properties more appealing to modern buyers. Stellar MLS Tip: When listing properties, agents can spotlight these flexible spaces to cater to buyers’ desire for a home that grows with them—whether that means accommodating a remote work setup, fitness goals, or hosting loved ones. With Stellar MLS data, agents can quickly identify and highlight these adaptable spaces in their listings to attract potential buyers. Take advantage of Stellar MLS's insights today and position yourself as the go-to agent for discerning homebuyers. 4. Technology-Enabled Homes Smart homes are no longer futuristic—they’re now a standard expectation for many buyers. With an increasing number of households using technology for security, energy management, and entertainment, buyers are seeking properties equipped with the latest smart technology. Stellar Insight : Homes equipped with smart technology are becoming a significant draw in listings. Homes with smart features often have higher visibility and attract tech-savvy buyers who are looking for convenience, security, and the ability to control their home environment at the touch of a button. Stellar MLS Tip: By emphasizing smart home technology in listings, agents can position these homes as future-proof, appealing to customers who value both functionality and innovation. Stellar MLS’s listing tools make it easy to add and emphasize these features, showing buyers that their new home will be equipped for modern living. 5. Smaller, Community-Centric Homes While spacious homes remain popular, there’s also a growing trend of buyers seeking smaller, more manageable properties within close-knit communities. Rising costs and a desire for simpler living have led many buyers—especially younger ones—to prefer homes that feel more connected to their neighborhoods and local culture. Stellar Insight : Demand for homes in smaller communities is on the rise. Listings in suburban and community-oriented neighborhoods are seeing a surge of interest, as buyers seek homes that offer not only affordability but also a sense of belonging. Stellar MLS Tip: For agents, this is an opportunity to connect with buyers looking to put down roots in communities that feel authentic and welcoming. By leveraging Stellar MLS’s community insights and highlighting these neighborhood qualities, agents can appeal to buyers looking for more than just a house—they want a place to feel at home. Bringing It All Together In 2024, homebuyers are increasingly focused on homes that offer flexibility, sustainability, and a lifestyle that matches their values. With Stellar MLS’s market intelligence, agents can tap into these trends, transforming their listings into more than a set of features—they become stories that resonate with what customers want and need today. Stellar MLS is committed to providing agents with the insights they need to guide customers confidently, making each transaction a step toward fulfilling homeownership dreams. At Stellar MLS, we’re here to make sure that real estate professionals have the clarity and tools they need to meet their customers’ changing expectations in a market defined by constant evolution. Together, we’re helping people find not just houses, but places they can truly call home. Sources: "The 10 Most In-Demand Things Home Buyers Want" by The Property Experts. "The Top 10 Must-Have Home Features in 2024: What Buyers Want" by Home Lending Pal.
GET IN TOUCH
hello@stellarmls.com
800-686-7451
PO Box 150658
Altamonte Springs, FL 32715-0658
For Media Requests, please contact us at:
media@stellarmls.com