Every great organization is defined by the caliber of its leadership, and Stellar MLS is no exception. Today, we’re thrilled to share exciting news that highlights the excellence, innovation, and dedication of our leaders who continue to raise the bar in the real estate industry. Merri Jo Cowen: A Visionary Leader on the SP200 List Stellar MLS CEO Merri Jo Cowen has been named to the prestigious Swanepoel Power 200 (SP200) list, which recognizes the most influential leaders in real estate. This honor is a testament to Merri Jo’s steadfast commitment to clarity, stability, and innovation in an industry defined by constant change. Her leadership ensures that Stellar MLS remains not just a service provider but a true partner to our customers. From guiding Stellar MLS through transformative periods to championing the needs of real estate professionals across our expansive footprint, Merri Jo exemplifies what it means to lead with purpose, with poise and with overwhelming positivity. Her recognition on the SP200 list among many other industry recognitions solidifies her role as a trailblazer who continually redefines what’s possible in organized real estate. Stellar’s Leadership Shines Bright Merri Jo’s recognition is part of a broader narrative of excellence at Stellar MLS. Our leadership team’s recent accolades showcase the collective impact of their vision, dedication and commitment: RISMedia Hall of Fame: Stellar MLS’s culture of service and commitment to the real estate community has earned well-deserved recognition. Stellar MLS CEO Merri Jo Cowen has been inducted into the prestigious RISMedia Newsmakers Real Estate Hall of Fame, cementing her as an industry leader and beacon of innovation year after year. This award is a testament to her enduring contributions to Stellar MLS customers and the industry at large. Additionally, both Merri Jo Cowen as well as Shayne Fairley, Stellar MLS COO, have been honored as RISMedia 2025 Real Estate Newsmakers. This accolade not only highlights visionary leadership but also reflects Stellar MLS’s growing influence in shaping the real estate industry both domestically and, more recently, on the global stage. Through its innovative tools, forward-thinking initiatives, and active collaboration with industry leaders worldwide, Stellar MLS continues to set new benchmarks for clarity, efficiency, and service, empowering real estate professionals and redefining the MLS landscape. Inman Power Player and MLS Reinvented Award: Merri Jo Cowen stands at the forefront of real estate innovation, her influence resonating across the industry. Named a 2025 Inman Power Player, she joins an elite group of leaders whose visions are shaping the future of real estate. But her impact doesn’t stop there. Honored with the Inman MLS Reinvented Award, Merri Jo has redefined the boundaries of what MLS systems can achieve, crafting solutions that empower the real estate community and set a new standard for excellence. Her work is not just transformative—it’s a blueprint for progress. HousingWire Tech Trendsetter: Shayne Fairley, Stellar MLS’s Chief Operating Officer, was recently named a 2024 HousingWire Tech Trendsetter . Shayne’s innovative approach to technology underscores Stellar’s promise to deliver superior tools and data that empower real estate professionals. His leadership ensures that our customers always have access to cutting-edge solutions that simplify their work and drive success. Leadership in Membership Care Award: Stellar MLS was honored at the International MLS Forum in Milan for its outstanding commitment to member support alongside its subsidiary, Universal Consulting Opportunities (UCO). With a combined 100 years of experience, UCO’s leadership team, which includes Marion Weiler, VP of Marketing, Communications and Global Markets, and Dr. Mathew Kallumadil, VP of Technology, Innovation and Global Markets, has demonstrated its dedication to empowering real estate professionals on a global scale. This prestigious recognition underscores Stellar's influence and continues to drive innovation, setting new benchmarks in the industry. A Reflection of Stellar Values These achievements are more than individual accolades; they reflect some of the core values that define Stellar MLS: We are Leaders: We thrive on innovation and actively embrace leadership by defining, participating in, and chairing industry initiatives that support brokers both now and in the future. We deliver Stellar service: Our customers are at the heart of everything we do. Their confidence, trust, and partnership inspire us to continually provide exceptional service and unwavering support. At Stellar MLS, we believe that great leadership creates the conditions for everyone to succeed—from our 84,000 subscribers to the communities they serve. The Stellar MLS leadership team embody this belief, proving that by investing in innovation, integrity, and service, we can elevate the entire real estate ecosystem. Looking Ahead As we celebrate these achievements, we remain focused on our mission: to create a housing market where clarity, stability, and fair access are foundational principles. Stellar MLS’s leadership honors not just our past successes but also our ongoing commitment to empowering the real estate professionals who depend on us every day. Congratulations to Merri Jo Cowen, Shayne Fairley, and the entire Stellar MLS leadership team for these well-deserved honors. Your unwavering commitment motivates us to reach greater heights and accomplish extraordinary things. Sources: Merri Jo Cowen RisMedia 2024 Real Estate Newsmaker Merri Jo Cowen SP200 List Merri Jo Cowen SP200 List 2025 Rank 47 Housingwire Shayne Fairley Tech Trendsetters 2024 Stellar MLS: IMLS Award

Ahmed Elbatrawy (UAE/EG), Founder & CEO, ArabMLS

Carlos Grass CEO, Stratus Data Systems & Amplify, US and Igluu Director/Investor

In 2024, real estate professionals faced a dynamic year filled with fluctuating interest rates and evolving buyer preferences that reshaped the housing market. Looking ahead, 2025 promises to bring its own set of possible changes and innovations. Now is the perfect time to prepare, set goals, and leverage the tools and insights available to ensure continued success in the year ahead. Reflecting on 2024: Key Trends Shaping the Market Economic shifts and consumer behaviors shaped the real estate landscape in 2024. According to U.S. News , the housing market demonstrated resilience despite fluctuating mortgage rates and inventory challenges. Key trends included: • Increased Demand for Affordable Housing: Buyers gravitated toward more affordable markets as higher interest rates impacted purchasing power. • Emphasis on Sustainability: Green features became a priority for buyers, reflecting broader environmental consciousness. • Tech Adoption: Virtual tours, AI-powered property matching, and digital transaction tools gained traction. In fact, 47% of real estate firms reported that keeping up with technology was one of their biggest challenges, underscoring the rapid adoption of digital tools to stay competitive ( CertifID ). What to Expect in 2025 Looking forward, industry experts anticipate several trends to prepare for: 1. Moderation in Housing Prices: As noted by Bankrate, home prices are expected to stabilize in 2025, with growth rates slowing to around 3% annually. This moderation creates opportunities for both buyers and sellers to navigate a more predictable market environment. 2. Continued Growth in Secondary Markets: Cities outside traditional urban hubs will remain attractive, driven by remote work and lifestyle shifts. 3. Focus on Mental Resilience: Success depends not only on market knowledge but also on mindset, as highlighted by HousingWire . With these trends in mind, let's highlight strategies agents can position themselves for success in the coming year. Possible Strategies for Success in 2025 To thrive in the evolving market, agents must approach 2025 with clear goals, actionable strategies, and the right tools. Here’s how: 1. Define SMART Business Goals Start with specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Well-defined goals provide direction and focus, helping you turn aspirations into actionable plans. For example, instead of saying, "I want to grow my business," set a SMART goal like, "I will increase my transaction volume by X% by Q3 of 2025 by focusing on secondary markets." This approach ensures clarity and keeps you on track to achieve tangible results. 2. Leverage Market Data Market insights are essential for staying ahead. Use resources like Stellar MLS’s Market Reports to identify trends, understand buyer and seller behaviors, and guide your customers with confidence. 3. Embrace Technology Digital tools are no longer optional—they’re a necessity. Stellar MLS offers an extensive suite of products designed to enhance every stage of the transaction process, from lead generation to closing. With over 30 tools included in your subscription, you have everything you need to streamline your business and deliver exceptional service. 4. Prioritize Client Relationships As Luxury Presence emphasizes, building trust and rapport with customers is critical. Use Stellar MLS’s tools to personalize your approach, whether through targeted market insights or tailored property searches. TIP: Set reminders in your CRM to follow up with past clients on key anniversaries or milestones—it’s a simple way to nurture long-term relationships. Why Choosing Stellar MLS Empowers Your Real Estate Business Stellar MLS is much more than a technology provider—we’re your partner in success. Our commitment to delivering accurate data, exceptional service, and innovative solutions ensures you’re equipped to navigate the complexities of the real estate market. How Stellar MLS Supports Your Growth, Including: • Unmatched Data Integrity: Confidently guide your customers with reliable, accurate market information. • Comprehensive Tools: Access an unparalleled array of resources, from prospecting tools to post-close solutions. • Exceptional Support: Our bilingual support team is here to assist you six days a week, ensuring you get the most from your subscription. Closing the Year Strong Before turning the page to 2025, reflect on your 2024 wins and challenges, and use these lessons to fuel your new strategies. Celebrate your achievements and embrace the lessons learned. Use these insights to set ambitious yet attainable goals that align with your vision. With the tools, support, and expertise offered by Stellar MLS, you’re not just prepared to navigate an ever-changing market—you’re positioned to thrive in it. Together, let’s make 2025 a year of new heights and bold successes. Sources: • Housing Market Predictions for the Next 5 Years – U.S. News • Emerging Trends in Real Estate – PwC • Housing Market in 2025 – Bankrate • Winning the Mental Game – HousingWire • How to Succeed as a Real Estate Agent – Luxury Presence • 10 Real Estate Technology Trends to Know About in 2024 • Stellar MLS Q3 Stats Report

As the MLS concept gains momentum globally, promoting trust and transparency, it is crucial to recognize that while best practices from North America can be leveraged, a customized approach is essential for addressing the unique market conditions of individual regions around the world. In North America, especially within the United States and Canada, MLS systems are highly standardized, providing a comprehensive and consistent platform for real estate listings. The MLS promotes transparency and efficiency – with clear rules and regulations. This model fosters collaboration among brokers and agents, creating an environment that benefits both buyers and sellers. The MLS's delivery of high-quality and accurate data stands out as the premier source for property information. Combined with (RESO) data standards, the MLS has become a powerful engine for technology solutions, fostering an ecosystem of apps that support brokers, agents, and their clients. This synergy further enhances the MLS's overall effectiveness. The North American MLS model, however, should not be assumed to work the same way in other markets. This model was established in times when portals and CRMs did not exist, which are now attempting to perform some functions of the MLS concept. Today, many non-North American markets have developed a variety of real estate practices, and the lack of legislation and regulation exacerbates the situation. Therefore, the globalization of the MLS is unique and must be tailored to the specific market it is being introduced to. Some of the early pioneers of MLS in other countries have begun their journey through various channels, including the government, financial technology or property technology, banks, or by adopting the North American model to their region. One such pioneer of the MLS in Europe is Sorin Udrea, General Manager of MLS Leader. Udrea embarked on his mission to bring the North American MLS vision to Romania. Despite the logical appeal of the model, he faced resistance from Romanian realtors who were unaccustomed to the concept of exclusive representation and data sharing. Through persistent efforts and innovative approaches, such as incorporating For-Sale-By-Owner (FSBO) data, Udrea demonstrated the value of MLS and gradually won over the market. Through this story and many others, we reflect on how each country, or region for that matter will have unique needs and challenges to address, influencing how the MLS system should be structured and operated. Learn more about the Pioneers of MLS here. We understand that the adoption of MLS worldwide is not a one-size-fits-all approach. However, the goal remains the same. Today’s generations expect transparency in all interactions, like knowing how their data is used in mobile applications. The largest purchase in most people’s lives, buying a home, should demand mandatory transparency from all stakeholders. Unfortunately, the actions of a few individuals can sow distrust towards the entire profession, so a strong brand that stands for professionalism and ethical interactions is fundamental to its success. This mu st be addressed through higher standards, professional development, and ethical commitment, with trustworthy information being a cornerstone of the MLS concept. Organizations like CEPI (European Association of Real Estate Professions) who have made MLS a priority have established the MMCEPI (Member of a Member of CEPI) registrar. Having the European Quality label signifies that a member meets the highest standards of professionalism, ethics, and qualifications. This certification is a giant leap to Europe toward facilitating ethical, trustworthy, cross-border transactions and guarantee them enhanced legal security. While recognizing this step and its impact for CEPI’s members in Europe, we watch closely as continuous curiosity builds, and movement begins throughout other areas of the globe. Learn more about MMCEPI here. Understanding the diverse approaches to the MLS system around the world is key to helping to meet the global needs of the real estate industry. Universal Consulting Opportunities (UCO) is addressing these challenges head-on by supporting those regions to establish an MLS, wherever they are in their journey. Our current strategic global consulting opportunities include NAR-India, MLS Leader (Romania) and Arab MLS (Middle East) to optimize real estate practices across their geographical regions, and with Igluu, a Prague-based digital technology firm, to expand the MLS concept in their respective markets. Furthermore, we have been actively engaged in global forums to support a forward-thinking approach to transforming the industry and our presence is supported through our partnerships with CEPI, (European Association of Real Estate Professions), and FIABCI, (International Real Estate Federation).